For the first time in history, the FIS Alpine Ski-World Championship 2011 opened with a Grand Ceremony at the famous Olympic Winter Games site in Garmisch-Partenkirchen. A 12 month project, the event was lead by Executive Producers DREINULL and directed by Brendan Shelper with battleROYAL. Combining local traditions with the latest technologies, the Opening Ceremony delivered the finest choreographic moments on and around a 130meter high ski jump. 11.000 guests enjoyed multiple live acts, Adoro, Christina Stürmer, Ski Legends and over 150 artists from Garmisch-Partenkirchen and greater Germany. The live broadcast reached an audience of 3 million and was followed by a gigantic media echo labelling the production “Olympic standard.” (Süddeutsche Zeitung / Germany).