The CEBIT 2018 has reinvented itself as Europe’s business festival for innovation and digitization. In collaboration with our partner ‘event it’, battleROYAL designed and realized the opening ceremony for more than 2,000 guests at the Hannover Fair, including important representatives from politics and business such as Angela Merkel. A specially shot drone video was integrated into the performance allowing the guests to fly virtually through the newly designed fairground. A high-energy show with break dancers, video interaction and audience participation hyped the mood and spread the progressive, informal spirit of the new CEBIT as exhibition, conference and networking event.

PHOTOS

Brendan Shelper