Working with a major international brand and long-time collaborators DREINULL Brendan helped develop an incredible experience for 2000 guests at the Kraftwerk Berlin. In collaboration with renowned Icelandic band GusGus, video pioneers Sila Sveta from Russia and British food scientist Bompas & Parr, the project lead-time was over 10 months and resulted in an extraordinary sensory experience for the selected guests.
Within the vacant power station Kraftwerk at the heart of Berlin, the spectators explored numerous experimental rooms and levels themed by Vision, Taste and Sound. You could snack on a crocodile cheese sandwich and sip an iceberg cocktail whilst dancing to a live-set by pop marching band MEUTE. In the main room a dynamic ensemble of 16 performers, dancers, flying acrobatics and choir ensemble, surrounded by 360 degree projection, combined to transport the audience literally to another world. Headline DJs like Rodriguez Jr. keep the party bouncing till early in the morning.
Thanks to all our partners for this immense collaboration, this was one for the bucket list.
Copyright Marcel Schwickerath and Marcus Zumbansen